The Mission of Choices Women’s Medical Center is to offer to all our patients the highest quality medical care in a warm, sensitive, compassionate and confidential setting and to give them the knowledge they need to live healthy lives. Our mission and commitment to our patients cross all borders, geographical as well as age, gender identity, nationality and culture. Women’s reproductive health is at the core of our services, including a full range of gynecological testing, treatment and Well-Woman Care; birth control; abortion services to 24 weeks; and a complete pre-natal program.
Since its founding in 1971 by Merle Hoffman, Choices has developed many other services to meet the needs of the expanding communities it serves, including LGBTQ and gender-nonconforming, teenagers and seniors. These programs include Behavioral Health and Counseling, Nutrition, HIV/STD Testing and Treatment and basic preventive care.
Health education is an integral and important part of our mission, and Choices offers no-cost classes and workshops to public and private schools, community and health organizations. To promote women’s health in the United States and abroad, Merle Hoffman founded the Choices Global Institute of Healing and Education, a charitable organization which raises public awareness about women’s health issues and provides support to underserved women and their families.
To provide truthful, compassionate and non-judgmental health care of the highest quality to everyone seeking our services.
To enable everyone who comes to Choices to become an active participant in their own healthcare and empowered to ask questions and seek answers.
In matters of reproductive health, women and their lives must be primary, and women must be trusted to know what they need and what is best for them and their families.
To provide specialized and individualized care to LGBTG and gender nonconforming people; to teenagers and seniors.
To promote fact-based education and knowledge among all our patients and the broader community.
Merle Hoffman founded Choices Women’s Medical Center shortly after New York State made abortion legal two years before the historic Roe v. Wade Supreme Court decision that legalized abortion nationwide. Our name, “Choices,” stands for Creative Health Organization for Information, Counseling and Educational Services.
While Choices has expanded to include a full range of reproductive health care and many other services, what remains constant is the same commitment to our patients as our initial mission demanded for our abortion care: to serve patients’ needs with compassion and understanding, with the highest level of skill and training, and to empower them with knowledge. A Teen Program includes free pregnancy testing for girls under 18 years old, specialized counseling and other services.
All services are completely confidential for patients of all ages, with no parental or partner consent or notification needed for any of them. We can sign up people for presumptive (emergency) Medicaid for same-day pregnancy-related services, and we take most insurances. Financial counselors are available to help you. Same-day or next-day appointments are available.
Choices Women’s Medical Center is licensed by the State of New York as an outpatient medical facility and meets its regulations for all healthcare providers. Choices is accredited by the AAAHC (American Association of Ambulatory Health Care), and repeatedly meets their highest level of standards. Choices also has been honored with awards from community and education organizations for its free-of-charge community workshops and classes on important health issues.
About Our Founder
From the second floor of a small house in Philadelphia where she spent much of her youth, to a walk-up in Paris where she lived on bread and cheese while studying to be a concert pianist, there would have been no way to predict the subsequent direction of Merle Hoffman’s life which has been intertwined with the struggle of women and girls for equality and freedom.
A pioneer in women’s reproductive health care, Hoffman established one of the first ambulatory abortion centers in the nation in 1971, shortly after New York State legalized abortion and two years before the historic Roe v. Wade Supreme Court decision. Since then, under her visionary leadership and practical guidance, Choices Women’s Medical Center has become a full-service women’s health facility, including complete gynecological services and a busy prenatal department, along with providing abortions up to 24 weeks and many other services. It is one of the largest and most comprehensive women’s health centers in the country, serving over 40,000 patients each year.
Choices Women’s Medical Center and Choices Mental Health Center (established in 1995 to specialize in a feminist model of counseling) were both founded with Hoffman’s philosophy of “Patient Power” which has been used as a model for many other women’s health centers across the country.
For over 40 years, she has met the challenges of anti-choice harassment, death threats, evictions, protests and public attacks with unshakable courage and outspoken commitment.
In 1977, Hoffman co-founded the first national professional organization of abortion providers, the National Abortion Federation (NAF) and became its first President. Her dedication to women has led her to travel the country, debating anti-choice leaders such as Jerry Falwell and Operation Rescue founder Randall Terry. In 1988, Hoffman organized the New York Pro-Choice Coalition and led it to develop a national strategy for defending clinics against blockades, harassment and invasions. She publicly challenged New York City’s Cardinal O’Connor in the first pro-choice civil disobedience action at St. Patrick’s Cathedral in 1989 where nine people were arrested, holding up her iconic six-foot long coat hanger while declaring, “Women’s Rights are in a State of Emergency.”
In 1982, Hoffman produced, directed and wrote the documentary film, “Abortion: A Different Light,” and in 1986 she produced and hosted the first feminist TV show, “MH: On the Issues,” a syndicated 30-minute cable TV show. The program’s first guest was Congresswoman Bella Abzug.
Hoffman also began a newsletter in 1982 which developed into the print magazine On the Issues, the Progressive Women’s Quarterly, an acclaimed publication with an international reach, featuring articles and interviews with notable activists and thinkers, including Kate Millet, John Lewis, Elie Weisel and Phyllis Chesler. In 2008, On the Issues became an online magazine, increasing its reach even further.
In 1994 she embarked on another historic effort, working with Russian officials and doctors to develop Choices East, the first feminist outpatient medical center in Russia. In the process, she organized Russian feminists to deliver an open letter to Boris Yeltsin on the miserable state of women’s health care. In 1995 she was invited to address an international panel on women’s therapy issues at the International Women’s Conference in Beijing and in 1997 worked with feminists against rape in South Africa. In 2012 she was invited to address Parliament in London on the nature of the anti-choice threat in Britain.
Hoffman’s writings have appeared in numerous publications and journals, and her article, “Selecting the Same Sex” on sex-selection abortion, was awarded the Front Page Award for Political Commentary in 2010 from the Newswomen’s Club of New York.
In 2005, Hoffman chose to become a mother and traveled to Siberia to adopt a three-year-old girl whom she named Sasharina, a combination of Sasha—meaning Defender of Humanity – and Irina (her given Russian name) – meaning Peace. She hopes that Sasha, like all of our daughters, will grow up to express both.
She has received numerous awards from civic and political organizations including the New York City Department of Corrections, the National Organization for Women, the Congress of Racial Equality and an award for Lifetime Service to the movement from the Veteran Feminists of America. A recent recipient of the Kate Millet Award, Hoffman has been profiled in film and print on many occasions.
Hoffman’s Archive Collection of her papers, including On the Issues Magazine and Choices documents, are at Duke University where she endowed the Merle Hoffman Directorship of the Sallie Bingham Center for Women’s History and Culture.
Merle Hoffman’s challenges and triumphs are described in depth in her memoir published in 2012 by the Feminist Press, Intimate Wars, the Life and Times of the Woman who Brought Abortion from the Back Alley to the Boardroom.